Principle 7 - Research, Evaluation and Training
Continuing research, training, and evaluation are essential components
of the interpretation of a cultural heritage site.
7.1 The interpretation of a cultural heritage site should not be considered to be
completed with the completion of a specific interpretive infrastructure. Continuing
research and consultation are important to furthering the understanding and appreciation
of a site’s significance and should be integral elements in every heritage interpretation
7.2 The interpretive programme and infrastructure should be designed and constructed
in a way that ensures periodic content revision and/or expansion.
7.3 Interpretation and presentation programmes and their physical impact on a
site should be continuously monitored and evaluated, and periodic changes made on
the basis of both scientific and scholarly analysis and public feedback. Visitors and
members of associated communities as well as heritage professionals should be involved
in this evaluation process.
7.4 Every interpretation programme should be seen as an educational resource
and its design should take into account its possible use in school curricula, communications
and information media, special activities, events, and seasonal volunteer involvement.
7.5 The training of qualified professionals in the specialised fields of heritage interpretation
and presentation, such as content creation, management, technology,
guiding, and education, is a crucial objective. In addition, basic academic conservation
programmes should include a component on interpretation and presentation in
their courses of study.
7.6 On-site training programmes and courses should be developed with the objective
of updating and informing heritage and interpretation staff of all levels and associated
and host communities of recent developments and innovations in the field.
7.7 International cooperation and sharing of experience are essential to developing
and maintaining standards in interpretation methods and technologies. To that
end, international conferences, workshops and exchanges of professional staff as well
as national and regional meetings should be encouraged. These will provide an opportunity
for the regular sharing of information about the diversity of interpretive
approaches and experiences in various regions and cultures.