Principle 5 - Sustainability
The interpretive plan for a cultural heritage site must be sensitive to its
natural and cultural environment, with social, financial, and environmental
sustainability among its central goals.
5.1 The development and implementation of interpretation and presentation programmes
should be an integral part of the overall planning, budgeting, and management
process of cultural heritage sites.
5.2 The potential effect of interpretive infrastructure and visitor numbers on the
cultural value, physical characteristics, integrity, and natural environment of the site
must be fully considered in heritage impact assessment studies.
5.3 Interpretation and presentation should serve a wide range of educational and
cultural objectives. The success of an interpretive programme should not be judged
solely on the basis of visitor attendance figures or revenue.
5.4 Interpretation and presentation should be an integral part of the conservation
process, enhancing the public’s awareness of specific conservation problems encountered
at the site and explaining the efforts being taken to protect the site’s physical
5.5 Any technical or technological elements selected to become a permanent part
of a site’s interpretive infrastructure should be designed and constructed in a manner
that will ensure effective and regular maintenance.
5.6 Interpretive activities should aim to provide equitable and sustainable economic,
social, and cultural benefits to the host community at all levels, through education,
training, and the creation of economic opportunities. To that end, the training
and employment of site interpreters from the host community should be encouraged.